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Fashion retailing, marketing

Minimum collections per year

Description

Instead of having 52 micro-seasons a year, fashion brand produces just several meaningful collections: for example Autumn/Winter and Spring/Summer.

Benefits

  • There is no overproduction of garments;
  • All the wasted water, ink, electricity, gas, and manpower that goes into the billions of unsold, overstock garments produced by the industry each year is conserved through this process.
  • Choosing slow fashion minimises production and waste, giving extra time to focus on each piece perfect.

For example:

Mila Vert