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Environmental impact (clothes production)

Garment dyed

The majority of fashion retailers cut their patterns out of large rolls of pre-dyed fabric in a process called piece-dying. This method often saves money, but takes up an incredible amount of water, energy, and dye, while usually leaving behind loads of unused fabric.

Garment dyeing reverses this technique by carefully stitching products together first, and then washing them in dye.

This practice allows to consume water and dye according to demand, as well as use the exact amounts of resources brands truly need.